What’s Facebook, anyway?
Well, in simple terms, Facebook is a worldwide social networking website. What that means is that individuals around the globe will locate, meet and connect with different people with similar interests and likes. Whilst, in the beginning, Facebook was mostly used as a way for friends and family to reconnect and stay in touch even across long distances, even free of charge, it’s evolved into an incredibly powerful tool for marketers and users alike. It’s membership of more than 300 million consumers, makes Facebook the ideal platform for businesses to receive immediate feedback in their target market. It’s also a remarkably powerful marketing tool which, when used effectively, helps you generate quicker results than any other social media site on the market, such as Twitter.
It is NOT that your friends ‘, but how many friends THEY have.
The first mistake marketers make on many social networking situations is bemused about creating a large list of followers or friends. Well, although it doesn’t hurt to have a large number of individuals following you, the viral nature of these websites depends not on how many buddies YOU have, but on the number of friends of your buddies, you will reach without any additional effort. Even if you merely have five friends, but every one of them has the normal number of buddies in Facebook, that is about 150, and then you can potentially reach 750 people without including one friend to your list.
Five Fabulous Facebook Truth (They are really Tips, however, that I couldn’t assist the alliteration)
Set-up a Facebook Business Page — Everybody knows about Assembling a Facebook profile. Here is the area in which you introduce yourself to the planet and where your family and friends go to locate you. As soon as you have a Profile page setup, however, if your goal is to use Facebook for marketing purposes, then you will need to set up a Business Page (formerly known as Fan Pages). The amazing thing about setting up a Facebook Business Page is the fact that it has all the capabilities of a normal site. Therefore, it is similar to having your own private site immediately ranked with Facebook’s page ranking, which can be incredibly large. This is going to be particularly meaningful to those just starting out. Since you’re really expected to advertise on these pages, you can basically have a free landing page created in minutes in one of the greatest ranking sites accessible nowadays! Would you see the value in that? If you can’t, then you are at the WRONG BUSINESS!
Link your Business Page to your other social networking — Social Media websites offer members the opportunity to create a profile that, generally (I can’t actually think of exclusion, but just to be on the save side), will enable you to incorporate a lifetime link to your website. Including your Facebook Profile Page. Ensure that you let all of your existing friends on Facebook understand they are now able to like you and your business also.
Insert a “Like Me” button into your site or site — If you already own a blog or site, make certain that you grab the”Just Like Me” button linking straight to your Facebook Business page. Not only does it look very cool, but it is going to allow you to have individuals who find you through your site posts link with you on Facebook and stay updated on your most recent news and offers!
Establish a quick webinar with helpful, but totally free content. Possessing a sale where you decrease the cost of your product or support for a limited time. Provide free eBooks or Reports. Then, get people that you invite into these occasions RSVP. This is almost magical. See, what happens is that when someone RSVPs for your event, it has posted in their News Feed. The result, some curious people who have not ever even heard of you, will check out your business webpage, and quite possibly enjoy it too! At this time, you’ve got new men and women who enjoy your page and fresh possible costumers!
Buy Facebook PPC Advertising? — I understand the reason everybody likes social media is because it is absolutely free. So, the thought of buying PPC (pay-per-click ) advertisements on Facebook likely looks a bit like an oxymoron. But, consider it like this. Facebook has as much traffic as Google does. In addition, folks on Facebook are not always searching for anything special, and they are not searching; they are just sociable. So, their guard is down; they are open to things they may not have contemplated; and, most importantly, you can target these advertisements so specifically, that you have a much higher conversion, just because of how targeted your ads can be. Also, it’s actually less expensive to advertise Facebook Pages on Facebook itself, than it is to use Google AdWords or other kinds of paid advertising (better ROI).
There you have it! Five easy Facebook tips that could definitely make all of the difference in your marketing. If you don’t own a Facebook Business Page go produce a RIGHT NOW! Do not procrastinate. Like all great things, it’s the person who acts quickly that has the most in return.